Discover the latest feature releases, improvements, and updates from Apollo.
June 2025
Product Highlight: Call Assistant Seat
Got teammates not on outbound? Give them access to Apollo's call assistant seat — for free!
With the new call assistant seat, paid Apollo accounts can now add teammates like Account Executives, Customer Success Managers, Product Managers, Sales Managers and more, at no extra cost.
These seats include access to:
Call assistant seats are perfect for teams that need visibility into sales conversations without requiring a full Apollo seat. AEs can seamlessly pick up where SDRs left off, while managers and cross-functional teammates can monitor deals and coach effectively.
Ready to get started? Check out how to assign call assistants to your team.
Website Visitors
With website visitor data, you get better visibility into website traffic, proactive lead tracking, and the ability to act quickly on hot leads — plus, Apollo made setting up and troubleshooting more intuitive with the latest website visitors enhancements.
Updates include:
- Subdomain tracking
- Saved search alerts
- Script visibility improvements
- Easier onboarding flow
- New filter options
Ready to get started? Check out how to use website visitors data.
Email Status
We updated how Apollo displays email verification on contacts. Now, emails you manually upload or sync from a CRM show a user managed status unless explicitly verified with Apollo. This updated email status provides better clarity and trust in your data without any workflow changes — just smarter insights when prospecting.
Industry and Keywords Filter
Apollo streamlined the industry and keywords search filter to improve clarity, align filters with exports, and improve your ability to search and segment companies at scale.
Updates include:
- SEO and social media descriptions are unified in the company description field
- Social media tags are now keywords, which include Apollo AI-generated context
Ready to dig in? Check out Search Filters Overview to learn more about this and other search filters on Apollo.
Advanced search filters are only the tip of the iceberg! Discover what else you can do with Apollo AI.
Apollo + Salesforce Integration
Do you use the Salesforce integration on Apollo? Our latest update allows admins to bulk invite your entire sales org to Apollo from Salesforce in just a few clicks.
You can easily:
- Sync all users from your connected Salesforce instance.
- Identify who's not on Apollo yet.
- Invite unregistered users with a single action.
Ready to get started? Add and manage users on Apollo.
Interested in connecting Salesforce to Apollo? Learn all about how the Salesforce integration works.
Security Recertification: ISO 27001, SOC 2 Type 2, CASA
Apollo is proud to announce our successful ISO/IEC 27001 recertification — a continued validation that Apollo's security practices meet the most trusted global standards. This builds on Apollo's existing SOC 2 Type 2 and CASA compliance.
What does this mean for you?
- Your data is protected by continuously tested, independently audited controls.
- You can confidently use Apollo as part of your GDPR, HIPAA, and other compliance frameworks.
Visit the Apollo Trust Center to learn more.
May 2025
Product Highlight: Company Lookalikes (Open Beta)
Use AI to discover companies that look like your best customers. Just select an existing account, and Apollo will automatically surface company lookalikes based on firmographics like industry, size, and location, making it easier to expand into high-potential lookalikes. You can use lookalikes as a search filter as well.
Whether you're building an account list or prospecting for similar logos, this feature helps you scale what's already working by identifying high-potential targets that look like your best-fit accounts. Learn more about lookalikes.
Conversation Summary Briefs
Call summary briefs are now available in Apollo conversations! Ask Apollo automatically generates a summary of all the calls your team has had with a contact or account, so you can quickly understand deal context without listening to every recording.
Conversation summaries are perfect for SDR-to-AE handoffs or cross-functional collaboration. You can even share the summary via email or Slack in just one click. Learn more about summary briefs.
Workflows
Contact & Account Owner Assignment
Easily automate contact and account ownership with workflows. You can now assign owners using round robin logic or automatically match the account owner within workflow actions, helping you streamline lead routing and sequencing across the team.
You can choose between 3 assignment options:
- Assign to a specific user
- Auto-assign based on existing account / contact owner
- Distribute ownership via round robin to selected teammates
Trigger on Recorded Conversations
Trigger workflows automatically after a call is recorded. With the new conversation recorded trigger, you can launch a workflow based on who hosted the call or what was said using keyword trackers. This unlocks flexible post-call automation like updating records, sending alerts, or kicking off next steps — perfect for teams looking to streamline follow-up and collaboration.
Get started with workflows on Apollo.
Chrome Extension
Instantly access past conversations recordings with just one click, directly from Google Calendar. With the latest enhancements, the Apollo Chrome extension provides AI-generated summaries, recent contact calls, and quick access to Ask Apollo — primed to your past calls so you can ask questions and uncover insights fast. No more digging, just instant context where you need it.
Download the Apollo Chrome extension, and dig in!
April 2025
Product Spotlight: Outbound Copilot
Creating and automating your outbound campaigns just got a whole lot easier! With the outbound copilot you can quickly create workflows to automatically find your ideal prospects and add them to lists or sequences. Learn more.
Ready to take the outbound copilot for a spin? Try it now.
Apollo Spotlight: A Shiny New Apollo Master Class!
Join the discovery maestro himself, Chris Orlob, as he breaks down why discovery is the most important skill in sales, and how it shapes everything from your demo to your negotiation strategy.
Want to win more deals? Watch this master class today.
Salesforce Integration
Say goodbye to tab switching. With the new Salesforce Visualforce iFrame integration for Apollo you can now view Apollo's prospecting data and recommendations right on Salesforce account pages. With a quick one-time setup, this integration delivers faster insights and smoother workflows by bringing Apollo's rich dataset into the tools you're already using.
Learn more about how to embed Apollo in Salesforce.
Custom Fields
It's now easier than ever to manage, navigate, and maintain consistency across your records. With the latest changes, you can now organize your custom fields into groups and reorder them across your contacts, accounts, and deals.
Learn more about creating custom account fields here and contact fields here.
Meetings
Getting started with Apollo Meetings is now easy as pie. With the latest setup changes, once you link your mailbox to Apollo, you'll automatically have access to Meetings.
Ready to take Meetings for a spin and view pre-meeting insights, access meeting scheduling, and more? Get started.
Email Security
We're committed to keeping your account secure. Apollo now flags suspicious login attempts and sends you a one-time verification password to the email associated with your account.
March 2025
Product Spotlight: Analytics
Analytics just got a fresh coat of paint. You can now access your core metrics and explore and analyze your data in Apollo, like never before.
Apollo Analytics now includes:
- Easy access to a high-level overview of your key metrics and performance stats.
- A shiny new Apollo Labs dashboard for a comprehensive view of your outbound sales performance. This tried-and-tested dashboard brings together your email engagement rates, call outcomes, task completion, pipeline health, sequencing activity, and website visitor behavior, all in one spot.
- Enhanced, out-the-box reports and dashboards that you can easily customize to display the metrics that matter most to your team.
On a free or basic Apollo plan and want in on the action? Then today's your lucky day, friend! Click here to access a 30-day free trial of the new experience and take Analytics for a spin right away.
Get started with Analytics.
Apollo AI
Apollo's AI writing just got a wbole lot better! We've overhauled AI writing in Sequences to bring you a sleek new user interface that's supercharged with the powerful Anthropic Claude 3.5 Haiku model. Just configure the AI content center first, and get ready to create uber personalized AI-generated emails that best align with your outreach and strategy.
Customize the AI content center.
Email Engagement
Use the new bot tracking filter to better understand how your emails are really performing. With an advanced detection and filtering process in place, you can now easily determine whether bots opened or clicked your emails and decide to include or exclude this data in your engagement reporting. Now that you can identify who's actually engaging, you can also pinpoint what's resonating most with your ideal prospects and better determine when it's the right time to follow up.
Learn more about how Apollo handles bot tracking and how to filter your engagement reports.
Apollo Theme
You asked, we delivered! Now you can switch between light mode, dark mode, or let Apollo follow your system's preferences. Whether you're all about that bright interface or you prefer the cozier vibe of a darker theme, we've got you covered.
Settings
If you're an Apollo admin, it's now easier to visualize and configure high-priority settings to boost your team's performance. Access the Getting Started checklist to complete your highest priority onboarding tasks and set your team up for success in Apollo.
Configure your team's workspace.
Sequences
Uncovered the secret sauce of sequences? Now you can share your top performing sequences with the rest of your team so that you can all win together! Share what is and isn't working with each other and A/B test different approaches to find what gets more meetings on the calendar. You can share a sequence with specific teammates or with everyone on your team and choose whether they can just view, or edit and share the sequence with others, too.
Enrichment
Enriching individual contacts and accounts just got easier. You can now view and enrich fields and access enrichment history for contacts and accounts directly from their profile in Apollo.
February 2025
Product Spotlight: The Apollo Chrome Extension
Leverage Apollo wherever you work with the Apollo Chrome Extension, now packed with powerful new features. The latest updates include:
-
Pre-Meeting Insights: Say goodbye to tab switching and enter your meetings prepared to win. You can now gain important context on your external meetings right from Google Calendar. Learn more.
- Microsoft Outlook Support: Are you an Outlook user? You can now streamline your work and use Apollo directly within Outlook.
- Enhanced User Interface (UI): Find the data you need quickly with a cleaner, more intuitive UI.
Download the Chrome Extension.
Workflows
Build advanced workflows with smarter logic to customize how you enrich your contact and account data, and automagically access accurate, up-to-date data based on the cadence you define.
With the latest enhancements to workflows, you can:
- Access a new enrichment action to enrich data in your workflows, including contact emails and phone numbers.
- Combine true/false and multiple-split branch logic in one single workflow.
- Use the new undo and redo arrows to easily revert actions when you're creating a workflow.
Sequences
Protect your email reputation, improve deliverability, and ensure your messages actually reach your contacts' inboxes with the new global bounce check in sequences. Apollo now proactively pauses scheduled emails to any contacts with a high likelihood of bouncing and marks the email as Likely to Bounce. You can then easily identify and manage your unsent emails or choose to force a resend as needed.
Learn more about likely-to-bounce emails.
Search Filters
We've improved the job title filter to bring you more accurate search results, tailored to your prospecting criteria. By refining the way we process and catagorize job titles, you can now access more precise search results to find and engage with your most relevant prospects.
Learn more about search filters.
Product User Interface and Branding
Noticed a fresh new look in Apollo? We've just launched an updated UI to align with our shiny new branding. Learn more from Rich Bessel, our SVP of Design.
January 2025
Product Spotlight: Apollo Labs
Apollo Labs Managed Configuration combines AI-driven automation with expert consultation to optimize outbound sales. With tailored consulting, real-time performance tracking, and flexible engagement options, you can maximize your sales team's productivity and revenue with minimal manual effort. Apollo Labs Managed Configuration includes:
- AI-driven lead scoring
- Personalized AI SDR messaging
- Fully integrated CRM and deliverability setup
- Expert consulting on sales development
- Real-time performance dashboards
- Flexible engagement models tailored to client needs
Conversations
Not an Apollo admin but eager to use Conversations? You're in luck! Now, you can activate the Apollo recorder to use in your calls, even if you don't have admin permissions. Then, you can play and share your recordings, create video clips, and take action on tasks with automatic transcripts and AI-written summaries.
Get started with Conversations.
Analytics
Apollo analytics got a makeover! With a new look and feel, you can now access and monitor key performance insights from a sleek new Analytics dashboard, and build new reports, dashboards, and goals from scratch or from a template with ease.
Learn more about Analytics in Apollo.
Sequences
Apollo now prioritizes contacts in your sequences based on their prospect score. No more first in, first out prioritization. This allows you to focus on moving the contacts most likely to convert into buyers through your sequences and engage with your best fit leads first and foremost.
Get started with sequences.
CRM Enrichment
You can now access CRM enrichment and enrich up to 100 records per month on Apollo's free plan. Keep contacts and accounts in your CRM fresh, accurate, and complete by enriching them with data from Apollo's dynamic database.
Learn more about how CRM enrichment works with HubSpot or Salesforce.
AI Power-ups
With the new AI power-up template for Determine North American Industry Classification System (NAICS) codes, you can now easily classify companies based on their website and services when prospecting.
Learn more about this power-up template.
New to Apollo and need a helping hand to get set up? Register for a free live webinar to maximize your experience, dive deeper into Apollo features, and get personalized answers to your questions.
You can also sign up for one of our weekly email deliverability webinars, where we dive into the best practices to protect your domain reputation, avoid spam filters, and monitor the health of your email performance.