Discover the latest feature releases, improvements, and updates from Apollo.
March 2025
Product Spotlight: Analytics
Apollo analytics just got a fresh coat of paint. You can now access your core metrics and explore and analyze your data in Apollo, like never before.
Apollo Analytics now includes:
- Easy access to a high-level overview of your key metrics and performance stats, right out the box.
- A shiny new Apollo Labs dashboard for a comprehensive view of your outbound sales performance. This tried-and-tested dashboard brings together your email engagement rates, call outcomes, task completion, pipeline health, sequencing activity, and website visitor behavior, all in one spot.
- Enhanced, out-the-box reports and dashboards that you can easily customize to display the metrics that matter most to your team.
On a free or basic Apollo plan and want in on the action? Then today's your lucky day, friend! Click here to access a 30-day free trial of the new experience and take Analytics for a spin right away.
Get started with Analytics.
Apollo AI
Apollo's AI writing just got a wbole lot better! We've overhauled AI writing in Sequences to bring you a sleek new user interface that's supercharged with the powerful Anthropic Claude 3.5 Haiku model. Just configure the AI content center first, and get ready to create uber personalized AI-generated emails that best align with your outreach and strategy.
Customize the AI content center.
Email Engagement
Use the new bot tracking filter to better understand how your emails are really performing. With an advanced detection and filtering process in place, you can now easily determine whether bots opened or clicked your emails and decide to include or exclude this data in your engagement reporting. Now that you can identify who’s actually engaging, you can also pinpoint what’s resonating most with your ideal prospects and better determine when it’s the right time to follow up.
Learn more about how Apollo handles bot tracking and how to filter your engagement reports.
Apollo Theme
You asked, we delivered! Now you can switch between light mode, dark mode, or let Apollo follow your system’s preferences. Whether you’re all about that bright interface or you prefer the cozier vibe of a darker theme, we’ve got you covered.
Settings
If you're an Apollo admin, it's now much easier to visualize the most important settings to configure to boost your team's performance. Access the Getting Started settings to complete the highest priority onboarding tasks and set your team up for success in Apollo.
Configure your team's workspace.
Sequences
Uncovered the secret sauce of sequences? Now you can share your top performing sequences with the rest of your team so that you can all win together! Share what is and isn't working with each other and A/B test different approaches to find what gets more meetings on the calendar. You can share a sequence with specific teammates or with everyone on your team and choose whether they can just view, or edit and share the sequence with others, too.
Enrichment
Enriching individual contacts and accounts just got easier. You can now view and enrich fields and access enrichment history for contacts and accounts directly from their profile in Apollo.
February 2025
Product Spotlight: The Apollo Chrome Extension
Leverage Apollo wherever you work with the Apollo Chrome Extension, now packed with powerful new features. The latest updates include:
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Pre-Meeting Insights: Say goodbye to tab switching and enter your meetings prepared to win. You can now gain important context on your external meetings right from Google Calendar. Learn more.
- Microsoft Outlook Support: Are you an Outlook user? You can now streamline your work and use Apollo directly within Outlook.
- Enhanced User Interface (UI): Find the data you need quickly with a cleaner, more intuitive UI.
Download the Chrome Extension.
Workflows
Build advanced workflows with smarter logic to customize how you enrich your contact and account data, and automagically access accurate, up-to-date data based on the cadence you define.
With the latest enhancements to workflows, you can:
- Access a new enrichment action to enrich data in your workflows, including contact emails and phone numbers.
- Combine true/false and multiple-split branch logic in one single workflow.
- Use the new undo and redo arrows to easily revert actions when you're creating a workflow.
Sequences
Protect your email reputation, improve deliverability, and ensure your messages actually reach your contacts' inboxes with the new global bounce check in sequences. Apollo now proactively pauses scheduled emails to any contacts with a high likelihood of bouncing and marks the email as Likely to Bounce. You can then easily identify and manage your unsent emails or choose to force a resend as needed.
Learn more about likely-to-bounce emails.
Search Filters
We’ve improved the job title filter to bring you more accurate search results, tailored to your prospecting criteria. By refining the way we process and catagorize job titles, you can now access more precise search results to find and engage with your most relevant prospects.
Learn more about search filters.
Product User Interface and Branding
Noticed a fresh new look in Apollo? We’ve just launched an updated UI to align with our shiny new branding. Learn more from Rich Bessel, our SVP of Design.
January 2025
Product Spotlight: Apollo Labs
Apollo Labs Managed Configuration combines AI-driven automation with expert consultation to optimize outbound sales. With tailored consulting, real-time performance tracking, and flexible engagement options, you can maximize your sales team's productivity and revenue with minimal manual effort. Apollo Labs Managed Configuration includes:
- AI-driven lead scoring
- Personalized AI SDR messaging
- Fully integrated CRM and deliverability setup
- Expert consulting on sales development
- Real-time performance dashboards
- Flexible engagement models tailored to client needs
Conversations
Not an Apollo admin but eager to use Conversations? You’re in luck! Now, you can activate the Apollo recorder to use in your calls, even if you don't have admin permissions. Then, you can play and share your recordings, create video clips, and take action on tasks with automatic transcripts and AI-written summaries.
Get started with Conversations.
Analytics
Apollo analytics got a makeover! With a new look and feel, you can now access and monitor key performance insights from a sleek new Analytics dashboard, and build new reports, dashboards, and goals from scratch or from a template with ease.
Learn more about Analytics in Apollo.
Sequences
Apollo now prioritizes contacts in your sequences based on their prospect score. No more first in, first out prioritization. This allows you to focus on moving the contacts most likely to convert into buyers through your sequences and engage with your best fit leads first and foremost.
Get started with sequences.
CRM Enrichment
You can now access CRM enrichment and enrich up to 100 records per month on Apollo’s free plan. Keep contacts and accounts in your CRM fresh, accurate, and complete by enriching them with data from Apollo’s dynamic database.
Learn more about how CRM enrichment works with HubSpot or Salesforce.
AI Power-ups
With the new AI power-up template for Determine North American Industry Classification System (NAICS) codes, you can now easily classify companies based on their website and services when prospecting.
Learn more about this power-up template.
New to Apollo and need a helping hand to get set up? Register for a free live webinar to maximize your experience, dive deeper into Apollo features, and get personalized answers to your questions.
You can also sign up for one of our weekly email deliverability webinars, where we dive into the best practices to protect your domain reputation, avoid spam filters, and monitor the health of your email performance.