Overview
Apollo’s outbound engagement tools help you target the right people with the right message at the right time. The platform supports your full outreach campaign–from creating sequences to analyzing results.
Check out the following sections to learn how to reach your key personas at scale with Apollo.
Outbound Features
| Feature | Description |
|---|---|
| AI assistant | Chat with Apollo's AI assistant in natural language to build workflows and reports, search for prospective people and companies, and create or optimize sequences—all in one place. |
| Analytics | Gain actionable insights into your team's outreach with Analytics. Monitor sales activities and build customizable reports to track engagement and improve your strategy. |
| Deliverability suite | Access Apollo’s deliverability suite to help your team’s emails reach inboxes by identifying, diagnosing, and resolving deliverability bottlenecks. |
| Dialer | Make and receive phone calls in Apollo with the dialer. Call contacts directly from their profiles to move them forward in your sales process. |
| Email tracking | Track emails to gain insights into email performance by tracking opens, clicks, or replies to measure effectiveness and adjust your email messaging accordingly. |
| Meetings | Connect your calendar through meetings and create shareable meeting links so prospects can schedule time based on your availability. |
| Scores | Automatically assign scores to prospects based on previous account activity, or create custom scores that define your ideal customers. Identify which prospects to prioritize and who’s most likely to convert into buyers. |
| Sequences | Engage contacts over time with Apollo’s sequences through touchpoints like phone calls, emails, social media interactions, and other tasks. |
| Workflows | Automate your sales process with workflows to reduce manual tasks, improve pipeline efficiency, and connect with your ideal customers at scale. |
FAQs
Frequently asked questions | ||
| Can my team access all of these features? | How do I get started with sequences? | Will email tracking cause my emails to be flagged as spam? |
| Do I need to create custom scores in Apollo? | How do I report on my team’s outbound performance? | Can I reach out to contacts from my CRM? |
| How can I make my calls and emails more effective? | Can I record my meetings? | Why can’t I see the AI assistant in my account? |
Can my team access all of these features?
It depends on your Apollo plan. If you need access, upgrade your plan, or reach out to the Apollo Sales team.
How do I get started with sequences?
If you plan to email or call prospects through sequences, you'll need to link your mailbox and get an Apollo phone number first. Also, consider setting up an email signature to personalize your outreach.
Will email tracking cause my emails to be flagged as spam?
While email tracking helps you measure your campaign’s performance, it can increase the chance of spam filtering. To reduce the risk, follow email deliverability best practices, use email warmup to improve email deliverability, and set up a custom tracking subdomain. Utilize Apollo’s deliverability suite to easily diagnose and improve your team’s deliverability.
Do I need to create custom scores in Apollo?
No. Apollo automatically familiarizes itself with your prospecting activity when you save contacts and accounts, refining your score model over time. You can use auto-scores to filter your search as you go.
How do I report on my team’s outbound performance?
You can create analytics dashboards, reports, or goals directly in Apollo to track your progress at a glance.
Can I reach out to contacts from my CRM?
Yes! Apollo integrates with HubSpot, Salesforce, Pipedrive, Marketo, Outreach, and Salesloft. You can also connect using Zapier or Apollo’s API for custom integrations. These integrations let you sync and enrich your CRM data with Apollo’s database so you can run your campaigns directly in Apollo.
How can I make my calls and emails more effective?
Refer to our cold call best practices and how to write effective sales emails articles for guidance.
Can I record my meetings?
Yes! Apollo’s meetings work hand in hand with Conversations. You can record and analyze meetings held on Zoom, Google Meet, or Microsoft Teams.
Why can’t I see the AI assistant in my account?
The AI assistant is currently in beta and is only available to select users. Join the waitlist to get early access.
Next Steps
Ready to get started? Check out some practical next steps to begin building your pipeline and booking meetings.
| Sequences Overview | Map your touchpoints and build a multichannel sequence to create a flow that moves prospects from first touch to meeting. |
|---|---|
| Tasks Overview | Give reps a clean queue and work from prioritized tasks to cut context switching and finish the right follow-ups fast. |
| Workflows Overview | Let ops do the heavy lifting and set up workflows that auto-enroll contacts and schedule follow-ups to scale outreach without micromanaging. |
| How to Improve Email Deliverability with Apollo | Stay out of spam and improve email deliverability in Apollo to boost opens, replies, and domain health before you scale volume. |