Overview
Apollo outbound brings together sales engagement tools that help teams prioritize prospects, run multichannel outreach, book meetings, and measure results.
The suite includes scores, workflows, sequences, the dialer, email tracking, meetings, and analytics. These features support different stages of outbound work and can be used independently; they don't form one required workflow. For strategy and recommended outbound practices, check out Apollo's Outbound Sales course.
Access to outbound features depends on your Apollo plan. If you need access to a feature, upgrade your plan.
Check out the following sections to learn how to reach your key personas at scale with Apollo.
Features
Explore the Apollo features that support each stage of your outbound work.
| Outbound Stage | Feature | What you can do |
|---|---|---|
| Prioritize and automate | Scores | Prioritize the people and companies that best match your ideal customer profile or show the strongest buying signals. Use Apollo's auto-scores or build custom scores based on the criteria that matter to your team. |
| Workflows | Automate repeatable sales motions with triggers, conditions, and actions. Use workflows to find and organize prospects, add contacts to sequences, assign tasks, update records, and connect Apollo with other tools. | |
| Engage prospects | Sequences | Engage contacts over time with planned, multichannel outreach. Combine automated emails with manual emails, phone calls, LinkedIn engagement, and other tasks to create a tailored sales cadence. |
| Dialer | Make and receive calls without leaving Apollo. Call prospects individually or in parallel, leave voicemail drops, record and transcribe calls, and coach your team during live conversations. | |
| Email tracking | Track opens, clicks, and replies to understand how prospects engage with your emails. Use these signals to evaluate your messaging and choose the right follow-up. | |
| Convert and improve | Meetings | Let prospects book time with you from a shareable link that uses your real-time calendar availability. Connect meeting activity to contacts, accounts, conversations, deals, CRM syncs, and reports. |
| Analytics | Measure sales activity, engagement, and pipeline performance with dashboards, reports, and goals. Use your results to understand what's working and improve your outbound strategy. |
FAQs
|
Frequently asked questions |
||
| What's the difference between Apollo outbound and the Outbound Sales course? | Do I need to use every outbound feature? | Which outbound features are available on my plan? |
What's the difference between Apollo outbound and the Outbound Sales course?
Apollo outbound is the suite of product features you use to prioritize prospects, run outreach, book meetings, and measure results. The Outbound Sales course is an educational resource that teaches outbound strategy and best practices.
Do I need to use every outbound feature?
No. Outbound features support different jobs and stages of your sales process, and they can work independently. Choose the features that match your team's motion. For example, you can use sequences for multichannel outreach, the dialer for calling, meetings for scheduling, or workflows to automate work across several features.
Which outbound features are available on my plan?
Feature availability and usage limits depend on your Apollo plan. To compare plans or change your subscription, go to Plans in Apollo.
Learn More
Explore resources that can help you plan and improve your outbound strategy.
| Outbound Sales course | Learn how to build an outbound sales strategy, identify the right prospects, and develop effective messaging. |
| Cold Call Best Practices | Prepare for calls, structure your conversations, and improve how you connect with prospects by phone. |
| How to Write Effective Sales Emails | Write concise, personalized sales emails that encourage prospects to respond. |
| Email Deliverability Best Practices | Protect your sending reputation and improve the chances that your outbound emails reach prospects' inboxes. |