Discover the latest feature releases, improvements, and updates from Apollo.
November 2024
Product Spotlight: Signals and Scores
Prioritize your best leads with out-of-the-box AI-generated lead scores that, over time, become more powerful and refined to your team's outreach goals, the more you prospect in Apollo.
With the latest enhancements to our AI scoring model, Apollo now:
- Automatically analyzes your website for your target audience and auto-scores prospects based on:
- How well a prospect matches your ideal customer profile.
- Important signals automatically chosen for you and your team.
- Gives a detailed breakdown of the signals that contribute to a contact's score to help you better understand prospect rating and fit.
- Allows you to switch between scoring models with ease.
Learn more about scores.
AI Power-ups
Use power-ups to reduce manual research time and craft personalized messages with AI-powered insights.
Updates include:
- A shiny new AI copywriter model, powered by Anthropic Haiku 3.5. This AI model is best for generating messaging with data from Apollo. It helps you personalize emails at scale and sets you up for success with personalized, relevant messaging.
Learn more about Apollo's AI models. - 5 new AI power-ups templates to give you a headstart and help you generate personalized messaging for:
- LinkedIn messages
- Openers and call guides
- Emails based on company priorities
- Emails based on open jobs
- Strategic account summaries
Dive in and take the new templates for a spin.
Conversations
Stay focused and engaged in meetings with the Apollo recorder.
You no longer have to be a meeting host to leverage the power of the Apollo recorder. You can invite the recorder to join any call you're participating in to record and take notes for you.
Keen to get the ball rolling? Invite recorder@apollo.io as a guest from your calendar and your noble steed of a scribe will join your calls automatically.
Learn more about Conversations, then feast your eyes on our Apollo Academy course.
Deals
Never let a deal slip through the cracks again with the new follow-up widget.
Get instant insights into which deals need immediate attention, including deals at risk due to inactivity or approaching close dates.
Learn how to access and manage your deals in Apollo, then hop into our Apollo Academy course to see Apollo Deals in action.
CRM Enrichment
Leverage Apollo’s database to keep your CRM data accurate and up-to-date.
With our seamless new approach to CRM enrichment, you can now leverage workflow-based scheduling and gain enhanced control over instant updates for your CRM records.
Learn more about CRM enrichment.
CRM Integrations
Gain full control over which emails you sync from Apollo to your CRM.
With the new email sync exclusion feature, you can easily exclude email domains, addresses, and subject keywords to ensure you only push the most relevant emails to your CRM.
Learn more about how email sync exclusion works:
Coming soon: Waterfall Enrichment
Get early access to waterfall enrichment — a new way to source and verify emails and phone numbers from an expanded set of data providers.
Want to receive updates? Join the waitlist.
October 2024
Product Spotlight: Workflows
Build and scale your end-to-end go-to-market motion with the new and improved workflows.
Updates include:
- Advanced conditional rules. You can now add multiple true/false and multi-split branches to further customize and split your workflows into different conditional paths.
- Smarter and more flexible automation with a shiny new look, optimized to simplify setup and streamline how you prospect in Apollo.
- More powerful actions, like running power-ups within your automated workflows to create targeting criteria or generate messaging with AI.
- Over 20 AI-generated, pipeline generation templates to help you automate your workflows with ease.
Learn more about workflows.
Hop into this short course where James, our very own Apollo workflows guru, walks you through how to automate your sales processes with Apollo workflows.
AI Power-ups
Use AI power-ups to surface unique insights for better targeting and personalized messaging. Quickly identify your ideal customers, filter and refine your lists, and craft highly targeted engagement campaigns in Apollo.
Follow this 3-step checklist to create your first power-up. Then, enter the Apollodays template contest to win Insta-worthy prizes and share your favorite power-up with the world!
Templates: Power-ups and Workflows
We added over 18 new templates for AI power-ups and workflows, tailored to the needs of go-to-market professionals.
Explore our sales automation templates to bring together data, AI insights, outreach tools, and workflow automation — all in Apollo!
Search and Prospecting: UX Updates
Experience a better, faster way to prospect with the latest enhancements to people and company searches.
Updates include:
Updated UX for search
Apollo search just got a makeover. You can now:
- See up to 30% more records on your screen when prospecting in Apollo.
- Edit fields directly inline, perform job enrichment from the actions bar, and add any Apollo data point as a column to your view.
- View the new and improved actions bar that Apollo now shows dynamically when you select records. Use the bar to take next steps on contacts or accounts like save, email, sequence, export, or add them to a list.
Learn more about taking action on contacts and accounts in Apollo.
New saved views
With new saved views, you can:
- Configure your table and column layout when prospecting in Apollo with a drag-and-drop interface to add, remove, resize, reorder, freeze, and sort columns according to your preferences. Learn more.
- Use the view drop-down to easily find and apply a view to your search. Browse from your default, saved, favorite, and shared views, or create a new view from scratch.
- Access the search settings to edit fields, filters, and permissions. You can also create subscription alerts for a saved view to ensure you never miss an ideal prospect that meets your search criteria.
- What's more, Apollo has migrated all your saved searches to the new search views UX. So fear not young padawan, your favorite tried and true searches will not be lost with the latest changes.
Learn more about saved searches and alerts.
Enhanced contact and account profiles
With the new and improved dynamic layout and customizable widgets for contact and account profiles, you can now gain a clearer view of your records' most important data and insights.
Learn more about contact profiles and account profiles in Apollo.
Updated field settings
Field management just got easier. You can now:
- Manage your fields, create custom ones, and map them to your CRM — all from one place in the contact field and account field settings.
- Make changes inline while prospecting and edit fields directly from the search settings.
- Save time and effort by easily searching and inserting Apollo fields into email templates or custom AI prompts.
Enrich: Data Health Center
The new and improved data health center delivers clear insights into CRM data gaps, enrichment activities, and credit usage. Stay on top of data quality, track enrichment progress with ease, and make informed decisions with improved data transparency.
Learn more about data enrichment in Apollo.
Apollo API Docs
Apollo's API docs just got a fresh coat of paint. With the new and improved API developer hub, partners and customers are now better supported to succeed when building unique business solutions with Apollo’s APIs.
Updates include:
- Endpoint testing directly in the docs (API keys required).
- Clear, accurate language to describe the available parameters and general endpoint functionality.
- Tutorials for common Apollo API use cases.
- OAuth 2.0 implementation guidance for Apollo.io partners.
September 2024
Product Spotlight: CRM Enrichment Filters
CRM Enrichment just got a makeover with added functionality to help make enriching records a breeze!
Updates include:
- A cleaner, grouped display of enrichable fields for each contact or account.
- A new dropdown menu to easily filter for enrichable records.
- More enrichable fields.
Try it out now or learn more in Use CRM Enrichment.
Integrations: Pipedrive
The Pipedrive integration is now live and kicking for all users. Integrate Apollo with your Pipedrive account to:
- Keep your data up-to-date.
- Reduce tedious administrative tasks and save time.
- Maintain contact and account data parity between Pipedrive and Apollo.
Integrations: Outlook
Take Apollo with you wherever you work – including in Outlook!
Benefits include:
- Easy access to contact and account information and insights from Apollo.
- Take action directly in Outlook. For example, you can add contacts to lists or sequences, log activities, and sync data to your CRM.
Open Beta: Ask Apollo in Conversations
Use Ask Apollo to answer open-ended questions and get instant, AI-powered insights about your conversations.
You can ask Apollo anything you like to pinpoint answers that could make the difference in closing the deal. For example, you could ask:
- What concerns did the prospect have?
- What competitors were mentioned?
- What discovery questions were asked during the call?
- What was the overall sentiment of the call?
Use Ask Apollo now or read more here.
Have feedback on the beta version? Join the Apollo community and share your thoughts.
Closed Beta: Power-ups
We've been fine-tuning the magic power-ups formula! With the latest improvements, it's now easier to surface unique insights for better targeting and personalized messaging.
Enhancements include:
- Adapt customizable starter prompts to your specific use cases with the ability to preview the output and cross-reference sources.
- Leverage 5 new templates for LinkedIn posts, company news, executive changes, and company competitors.
- Easily access your recently created power-ups in the dynamic variable selector.
- Apply a power-up filter to your search with ease.
- Auto-enrich any contact added to a sequence with the power-up referenced in the email.
- Leverage AI to provide unique insights for your ICPs. Use these insights to refine your list further and streamline personalized messaging.
Want in on the action? Sign up here to get included in our next closed beta group.
August 2024
Product Spotlight: Conversations UX Updates
Apollo Conversations just got a fresh coat of paint and a splash of new functionality! Call playlists and conversation details are now live for everyone.
Here's a sneak peek at the new and improved version.
Want to learn more?
- Read about call playlists to organize your calls and streamline your coaching workflow.
- Head to Apollo Conversations and click into a recorded meeting. Check out the insights and details tabs to copy or download transcripts and recordings. You can also clip and share conversations with your team.
Get started with Conversations.
Account-Based Plays
Automate your account-based sales motions (ABSM) with Apollo Plays.
Effectively target your top accounts without manual research and set up plays to identify the right buyers from each account. Then, automatically add them into personalized sequences or create tasks for account owners.
Learn more about account-based plays.
For Apollo Admins: CRM Settings & Onboarding
Your CRM settings in Apollo just got a makeover! If you've connected your Salesforce, HubSpot, or Pipedrive account to Apollo, hop into the CRM integration settings and check out the changes.
Learn more about CRM settings:
Yet to connect your CRM to Apollo? Fear not, young padawan, you're in the nick of time! We've just made some changes to the onboarding experience to simplify the setup flow and proactively assist you as you go.
Get started in Apollo:
Closed Beta: AI Power-Ups
Use AI power-ups to surface unique insights for better targeting and personalized messaging.
With AI power-ups, you can quickly identify your ideal customers, filter and refine your lists, and craft highly targeted engagement campaigns in Apollo.
Want to take AI power-ups for a spin? Sign up here to join our next closed beta group.
July 2024
Product Spotlight: Inbox Ramp Up
Improve your email deliverability and consistently reach contacts with inbox ramp up.
Use inbox ramp up to gradually increase email sends across the automated emails associated with the mailboxes connected to Apollo.
Have you recently connected an email domain to Apollo or set up a new domain? Then inbox ramp up is for you! This feature aligns your email behavior with mailbox provider standards and helps you reduce the risk of your emails landing in spam.
Get started with inbox ramp up.
Hoping to improve your email deliverability rates? Hop into Chapter 7 of the Outbound Sales book to learn all about deliverability best practices.
Analytics: New Deliverability Dashboard
Easily monitor email deliverability rates and scores across your team and activities.
Use the new dashboard for a holistic view of your team's email performance. You can closely monitor and identify areas of opportunity in your team, with your mailboxes, or with your sequences to improve email deliverability rates.
Get started with the deliverability and scores dashboard. Access to this dashboard depends on your Apollo plan.
Hop into Use Analytics Dashboards to learn more about how to access, use, create, edit, and organize your dashboards in Apollo.
Goals
Create, track, and view your individual or team-wide performance goals, all in one place.
Use pre-built templates or create goals from scratch so your team can easily monitor their progress.
You can also set up email or Slack alerts to get notified whenever a goal is off track. Access to goals depends on your Apollo plan. If you need access, consider upgrading your plan.
Learn more about Goals in Apollo.
Deals: Multiple Currencies
Track deals across geographies without the currency conversion headache. You can now enable up to 180 currencies for your global sales reps to use a local currency with each deal.
Set a company currency to streamline your reporting and increase revenue visibility. Apollo then automatically converts the value of your deals using the exchange rate of your company currency.
Get started with Deals.
June 2024
Product Spotlight: New Sequence Templates
Take inspiration from the Apollo community's most popular sequence templates.
Use Apollo's tried and true sequence templates to fast-track your outbound sales motion and start engaging with prospects in just a few clicks.
This month, Apollo has released 9 additional best practice templates. These include pre-written emails and call scripts to help you accelerate your outbound sales workflow and boost your meetings-booked rate.
Get started with sequence templates.
Plays: Slack Notifications
Stay on top of your most important tasks and keep a pulse on your team’s activities. With Apollo Plays, you can set up Slack notifications to get automatic alerts on action items that require your team's attention.
Set up Slack notifications.
Integrations: Apollo Deals + HubSpot Bi-directional Sync
Make the most of Apollo's HubSpot integration by importing your sales pipeline when you set up Apollo Deals.
With the latest updates, you can now automatically log activity to your HubSpot account when working in Apollo. You can also use Deal Plays to engage leads more easily and view Apollo insights while working in HubSpot.
Learn more about Apollo’s HubSpot Integration.
Closed Beta: You Can Try It Soon!
Learn more about the features Apollo has been rolling out to a closed group of power users this month:
Conversations Playlists
Elevate your team’s performance and share calls and transcripts with colleagues to scale your team's winning tactics.
The Apollo Conversations updates currently in closed beta include:
- Call Playlists: Organize calls into private and public playlists to find your highest-performing conversations with ease, onboard new reps efficiently, and streamline your coaching workflow.
- Conversations Details: The details tab just got a makeover! You can now download transcripts and recordings, clip and share conversations with your team with no expiration date, and copy your transcripts with ease.
Learn more about Apollo conversations.
Pipedrive
Maintain contact and account data parity between Apollo and Pipedrive with the bi-directional integration.
If you're part of the closed beta, you can connect your Pipedrive account with Apollo to keep your data up-to-date and save time by reducing tedious administrative tasks.
Learn more about Apollo’s Pipedrive Integration.
For Apollo Admins: Contact Deduplication — Mass Merge
Streamline data cleansing and reduce manual effort with the new mass merge functionality.
With the updates underway, you can identify and eliminate duplicate contacts in your database by merging up to 1000 contact groups at a time.
Learn more about contact deduplication.
Want in on the closed beta action? Sign up to our sales community and reach out to us via Slack to let us know that you're interested.
Added bonus: You'll have the chance to join over 1,000 sales professionals in roundtable discussions and product tech talks, learn top Apollo hacks and proactive sales tips, and network with other like-minded sales souls working hard to hone their craft!
May 2024
Product spotlight: Website Visitors
Gain insights into which companies visit your website and turn anonymous visitors into new leads.
Use website visitor tracking to identify, prioritize, and build automated workflows using website activity data – including page views, visit frequency, unique visitors, and more.
New features include:
- The website visitors filter: Apply this from the companies search page when prospecting or use it in your Apollo plays when automating your workflows.
- Website visitor insights: Access these from an account's profile page.
- The website visitor dashboard: Access the most important data from the website visitor dashboard in Apollo Analytics.
Learn how to track website visitors in Apollo.
Engage
Engagement enhancements this month include:
Dialer
Improve call connection rates, save time from repeated voicemails, and get more callbacks with the latest dialer enhancements. Updates include:
- Shaken/Stir: Apollo automatically registers all Apollo phone numbers for the industry-standard caller ID authentication technology, shaken/stir.
- Voicemail Drops: Record or upload multiple voicemail recordings and select which one to leave when a contact doesn't answer your call.
Learn more about voicemail drops.
Email Analyzer
Apollo AI can now analyze your emails in real-time and provide actionable tips to help boost reply rates by improving your subject lines and email copy.
Learn more about Apollo's AI email analyzer.
Meetings
Gain more meeting insights, automate your workflow to capitalize on meeting actions, and integrate with Microsoft Teams. Enhancements include:
- Microsoft Teams compatibility: Integrate your existing Microsoft Teams account with Apollo Meetings.
- Meeting Analytics: Get high-level meeting activity insights with the new, pre-built dashboard in Apollo Analytics.
- Meeting Triggers: Create plays triggered by meeting actions like bookings, reschedules, and cancellations.
Get started with meetings.
Pre-built Dashboards
Track and analyze key metrics with pre-built dashboards for engagement and prospecting activities. New pre-built dashboards include:
- Most engaged email demographic
- Most engaged call demographic
- Prospecting activity
Access pre-built dashboards in Apollo.
Deals
Easily manage your pipeline and stay on top of your deals.
The latest deal management updates include:
- Deal Plays: Automate key deal management workflows with deal plays. Use the Win more deals templates in Apollo Plays to set alerts when deals stall, automatically convert high-intent leads into opportunities, sync CRM updates, and more.
- Bulk delete: Keep your deals view updated and organized by removing multiple deal records at once.
Create deals in Apollo.
For Apollo Admin
Keep your team and account secure and follow best practices in Apollo.
The latest security updates include:
- SSO Authentication: Apollo now supports SSO authentication with Microsoft, Google, and Microsoft Entra ID. This means your team can securely log into Apollo and other apps, with just one set of credentials. Learn how to set up SSO on Apollo.
- API Key Handling: Now, Apollo API users need to pass API keys through request headers instead of query or request parameters. To prevent disruptions, admins must update API integrations to pass API keys via headers by September 30, 2024.
- Learn more here.
- Read Apollo's API Documentation.
Open Beta: Scorecards in Apollo Conversations
With scorecards, you can provide focused coaching for your team with objective feedback and scores. Paired with metrics like talk ratios and keyword usage, use conversation scorecards to offer coaching insights that drive real improvement.
Learn more about Conversation scorecards.