Apollo

Connect with prospects across channels and manage your outreach with sequences, personalized emails, and calls. Then organize meetings, tasks, and analyze your performance.

Engage

Outbound Overview

Use Apollo with LinkedIn to Send Personalized Messages

Sequences

Sequences Overview

Create a Sequence

Manage Sequence Rulesets

Add Contacts to a Sequence

Manage Contacts in a Sequence

Organize Sequences and Email Templates with Folders

Email Writing and Strategy

Email Deliverability Best Practices

How to Write Effective Sales Emails

Use Sample Outbound Email Templates

View and Respond to Emails

Email Deliverability

Use Email Warmup to Improve Deliverability

Check the Deliverability Score on Your Mailbox

Diagnose and Fix Domain Authentication on Apollo

Manage Mailboxes and Domains on Apollo

Set Up Lookalike Domains to Protect Your Primary Domain

Domain Authentication Errors

Email Tracking

Email Tracking Overview

Set Up a Custom Tracking Subdomain

Use Open Tracking

Use Click Tracking

Calls and Dialer

Dialer Overview

Get an Apollo Phone Number

Set Up the Dialer to Make Calls on Apollo

Use Parallel or Power Dialing to Reach Prospects Faster

Make and Receive Calls on Apollo

Cold Call Best Practices

Tasks

Tasks Overview

Create a Task

Organize and Complete Tasks

Templates and Snippets

Create and Use Email Templates

Use Basic Dynamic Variables

Use Advanced Dynamic Variables

Use Custom Dynamic Variables

Use Sender Dynamic Variables

Create and Use Snippets

Meetings

Inbound Overview

Meetings Overview

Set Up Meetings

Create and Manage Meetings

Research and Prepare for Upcoming Meetings

Create Inbound Routers for Your Meetings

Analytics

Analytics Overview

Use Analytics Dashboards

Use Analytics Reports

Access and Use Email Analytics

Set and Track Goals

Use Capacity Utilization to Analyze Email Sending Performance

Scores

Scores Overview

Use a Score Filter

Create a Custom Score

Create and Use a Signal

Conversations

Turn your sales conversations into actionable insights. Learn how to record, access, share, and analyze calls, then use those insights to coach your team.

Conversations

Conversations Overview

Use Conversations

Set Up Conversations

Import Gong Calls to Apollo

Access and Share Conversations

Coach Teams with Conversations

Workflows

Automate repetitive tasks and scale your go-to-market processes with workflows. Connect integrations, prioritize prospects, and automate outreach on Apollo.

Workflows

Workflows Overview

Create a Workflow

Workflow Integrations and Actions

Use the Outbound Copilot to Automate Prospecting

Use Case: Run Account-based Sales Motion Using Workflows

Use Case: Automate Lead Prioritization Using Workflows

Enrich

Keep your records accurate and up to date with Apollo: enrich records in your CRM with enrichment tools and the data health center.

Data Enrichment

Use Apollo's Form Builder to Capture and Route Prospects

Enrichment Overview

Enrich Saved Records in Apollo

Waterfall Enrichment Overview

Use Waterfall Enrichment

Use CRM Enrichment

Data Health Center

Data Health Center Overview

Access the Data Health Center in Apollo

Deals

Track and manage your sales opportunities in Apollo with deals.

Deals

Deals Overview

Set Up Deals

Create a Deal

Import a CSV of Deals

Access and Manage Deals

Export Deals to a CSV

Integrations

Connect Apollo with the tools your team already uses: CRM, email provider, AI tools, sales platforms, and other apps in your tech stack are supported on Apollo.